{"id":"7fb50691-44d5-444d-be4d-06eb13ffe6be","slug":"bake-a-wish","name":"Bake a Wish สาขา สยามสแควร์วัน","bgm_category":"food-drink","category":"Bread Shop","subcategories":["Pastry shop"],"district":"Pathum Wan","sub_district":"Pathum Wan","neighborhood":"Pathum Wan","address":"Unit #SSLG 002, 388 Rama I Rd, Pathum Wan, Bangkok 10330","postal_code":"10330","latitude":13.7447566,"longitude":100.5339561,"status":"published","is_active":true,"noindex":false,"updated_at":"2026-06-19T00:40:46.891Z","last_checked_at":"2026-06-19T00:40:46.891Z","google_rating":3.8,"google_review_count":"90","price_range":null,"phone":"+66 85 885 5450","website":null,"cover_image":null,"opening_hours":{"Friday":["10AM-9PM"],"Monday":["10AM-9PM"],"Sunday":["10AM-9PM"],"Tuesday":["10AM-9:30PM"],"Saturday":["10AM-9PM"],"Thursday":["10AM-9PM"],"Wednesday":["10AM-9PM"]},"description":"At its core, Bake a Wish is a Japanese bakery chain that anchors its recipes in traditional Kobe baking methods. The brand has expanded to 14 branches across Thailand, which is a meaningful footprint for a concept built around handcrafted baked goods rather than franchise volume.\\n\\nThe Siam Square One location sits at Unit SSLG 002 on 388 Rama I Road, accessible directly via the BTS Siam skywalk. That connection matters: no street-level navigation, no heat exposure, just a straight walk from the train platform into the mall. The shop is open from 10AM through 9PM most days, with a slightly later close on Tuesdays.\\n\\nWhat distinguishes Bake a Wish from the broader Bangkok cafe scene is a track record of serious pop-up collaborations. In 2019, the brand hosted a Detective Conan themed cafe at Siam Centre for 46 days straight, tied to the theatrical release of the animated film in Thailand. That run was itself a repeat, coming after a well-received first edition the year prior. The themed menu included APTX-4869 Green Curry and Kid the Phantom Thief's Magic Dessert Plate, with merchandise giveaways on each order. It demonstrated that the brand has licensing relationships and operational capacity beyond what a standard bakery counter would suggest.\\n\\nService options include dine-in, takeaway, and delivery, so the format is flexible depending on how much time you have. Coffee is on the menu alongside desserts, making it a viable afternoon stop rather than just a grab-and-go.\\n\\nOne honest note: with 14 branches sharing the same core menu, individual outposts vary in energy depending on staffing and traffic. The Siam Square One unit is in a high-footfall mall environment, so expect shorter dwell times at the counter during peak weekend hours.","our_take":"Bake a Wish punches above its size. A brand that ran a Detective Conan pop-up cafe for 46 consecutive days two years running shows real event-marketing chops for a bakery chain. The Kobe-recipe angle is a specific claim rather than vague \"Japanese inspiration,\" and that's worth something. It works best as a quick stop rather than a sit-down destination, which is fine.","custom_description":null,"hook":"A Japanese-style bakery rooted in traditional Kobe baking methods, Bake a Wish has grown to 14 branches across Thailand while keeping its identity firmly in dessert-forward, anime-adjacent territory. The Siam Square One outpost drops you right off the BTS Siam skywalk, making it a zero-effort detour.","meta_title":null,"meta_description":null,"og_title":null,"og_description":null,"og_image":null,"twitter_card":"summary_large_image","canonical_url":null,"is_featured":false,"is_verified":true,"amenities":["Service options: Delivery","Service options: Takeaway","Service options: Dine-in","Offerings: Coffee","Dining options: Dessert","Highlights: Great dessert"],"property_specs":null,"features":{"Payments":{"Debit cards":true,"Credit cards":true,"NFC mobile payments":true},"Planning":{"Quick visit":true},"Offerings":{"Coffee":true},"Highlights":{"Great dessert":true},"Dining options":{"Dessert":true},"Service options":{"Dine-in":true,"Delivery":true,"Takeaway":true}},"attributes":{},"faq_items":[],"ai_generated_image":false,"street_view_image":null,"owner_uploaded_image":null,"has_real_photo":false,"image_source":"removed_pending_placeholder","image_generated_at":null,"menu_link":null,"line_id":null,"google_maps_url":"https://www.google.com/maps/place/Bake+a+Wish+%E0%B8%AA%E0%B8%B2%E0%B8%82%E0%B8%B2+%E0%B8%AA%E0%B8%A2%E0%B8%B2%E0%B8%A1%E0%B8%AA%E0%B9%81%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B9%8C%E0%B8%A7%E0%B8%B1%E0%B8%99/@13.744756599999999,100.5339561,14z/data=!4m8!1m2!2m1!1sBake+a+Wish+%E0%B8%AA%E0%B8%B2%E0%B8%82%E0%B8%B2+%E0%B8%AA%E0%B8%A2%E0%B8%B2%E0%B8%A1%E0%B8%AA%E0%B9%81%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B9%8C%E0%B8%A7%E0%B8%B1%E0%B8%99!3m4!1s0x30e29ecd86bffff9:0x476008973cfa53b1!8m2!3d13.744756599999999!4d100.5339561","subscription_tier":"free","description_generated_at":"2026-06-19T00:40:46.891Z","content_status":"approved","focus_keyword":null,"wifi_available":null,"created_at":"2026-02-20T13:19:32.863Z","owner_verified_at":null}