{"id":"f7e247ad-e90e-4e85-a8e2-e267f6961f04","slug":"decathlon-rama-4","name":"Decathlon Rama 4","bgm_category":"sports","category":"Sports Equipment Shop","subcategories":["Sporting goods store","Sportswear store"],"district":"Khlong Toei","sub_district":"Khlong Tan","neighborhood":"Khlong Toei","address":"Tesco Lotus Rama4 2nd floor, 3300 Rama IV Rd, 10110","postal_code":"10110","latitude":13.7173049,"longitude":100.5678742,"status":"published","is_active":true,"noindex":false,"updated_at":"2026-05-31T11:23:34.330Z","last_checked_at":"2026-05-31T11:23:34.330Z","google_rating":4.6,"google_review_count":"2616","price_range":null,"phone":"+66 96 704 3978","website":"https://www.decathlon.co.th/en/stores/Rama4","cover_image":null,"opening_hours":{"Friday":["9AM-10PM"],"Monday":["9AM-10PM"],"Sunday":["9AM-10PM"],"Tuesday":["9AM-10PM"],"Saturday":["9AM-10PM"],"Thursday":["9AM-10PM"],"Wednesday":["9AM-10PM"]},"description":"You step off the escalator onto the second floor of the Lotus Rama IV building and the signage pulls you left into a dedicated sports floor that occupies more real estate than most standalone Bangkok sporting goods shops. Decathlon runs over 60 sport categories under one roof, each served by its own house brand. Trekking and camping fall under Quechua. Running belongs to Kalenji. Fitness equipment carries the Domyos label. The model is vertical integration: Decathlon designs, manufactures, and retails its own gear, cutting out wholesaler and brand-owner margins that normally inflate retail pricing.\n\nThe result is a store where entry-level gear sits genuinely low and mid-tier performance products cost what you would expect to pay for recreational-grade elsewhere. A basic running shirt starts cheap enough that replacing it after a monsoon-soaked outdoor session does not sting. A sleeping bag rated for moderate altitude camping costs less than half what an equivalent branded bag runs at the outdoor shops in Siam or Thonglor. The trade is logo recognition. If you need to wear a swoosh or three stripes, this is the wrong store. If you need a tent that keeps rain out and weighs under two kilograms, the Quechua section covers it.\n\nThe Rama IV branch operates 9AM to 10PM daily, matching the mall hours. Parking sits in the attached Lotus multi-storey garage (free and paid sections depending on duration). Wheelchair access runs from the car park straight to the store entrance. In-store pickup, delivery, and standard shopping all function through the same counter. The floor layout groups products by sport rather than by type, so the cycling section holds everything from inner tubes to helmets to jerseys in one zone.\n\nThe store ties to mall operating hours, which means no late-night gear runs if you are packing for an early weekend departure. Stock what you need the day before.","our_take":"This is where the own-brand strategy pays off for the customer. Quechua trekking gear, Kalenji running shoes, Domyos fitness equipment-all designed in-house, all priced 30-40% below the branded equivalent. If you know what performance you need but don't care whose logo is on it, start here.","custom_description":null,"hook":"A French sporting goods retailer with its own-brand model planted on the second floor of the Lotus hypermarket on Rama IV. The store runs the full Decathlon playbook: vertical integration, house brands across 60+ sports, pricing that undercuts the competition by design.","meta_title":null,"meta_description":null,"og_title":null,"og_description":null,"og_image":null,"twitter_card":"summary_large_image","canonical_url":null,"is_featured":false,"is_verified":true,"amenities":["Wi-Fi","Service options: Delivery","Service options: In-store pick-up","Service options: In-store shopping","Service options: On-site services","Crowd: LGBTQ+ friendly","Crowd: Transgender safe space","Parking: Free multi-storey car park","Parking: Free parking lot","Parking: Paid parking lot"],"property_specs":null,"features":{"Crowd":{"LGBTQ+ friendly":true,"Transgender safe space":true},"Other":{"LGBTQ+ friendly":true},"Parking":{"Free parking lot":true,"Paid parking lot":true,"Free multi-storey car park":true},"Payments":{"Debit cards":true,"Credit cards":true,"NFC mobile payments":true},"Planning":{"Quick visit":true},"Amenities":{"Wi-Fi":true},"Accessibility":{"Wheelchair-accessible toilet":false,"Wheelchair-accessible seating":false,"Wheelchair-accessible car park":true,"Wheelchair-accessible entrance":true},"Service options":{"Delivery":true,"In-store pick-up":true,"On-site services":true,"In-store shopping":true}},"attributes":{},"faq_items":[],"ai_generated_image":false,"street_view_image":null,"owner_uploaded_image":null,"has_real_photo":false,"image_source":"removed_pending_placeholder","image_generated_at":null,"menu_link":null,"line_id":null,"google_maps_url":"https://www.google.com/maps/place/Decathlon+Rama+4/@13.7173049,100.56787419999999,14z/data=!4m8!1m2!2m1!1sDecathlon+Rama+4!3m4!1s0x30e29f0ec7cfacb3:0xdd64731938a7ebac!8m2!3d13.7173049!4d100.56787419999999","subscription_tier":"free","description_generated_at":"2026-05-31T11:23:33.446Z","content_status":"pending","focus_keyword":null,"wifi_available":true,"created_at":"2026-02-20T13:19:28.794Z","owner_verified_at":null}