{"id":"1c97213e-c766-4052-8f66-293402256dc7","slug":"fire-tiger-siam-center","name":"FIRE TIGER - Siam center","bgm_category":"food-drink","category":"Bubble Tea","subcategories":["Bubble tea store"],"district":"Pathum Wan","sub_district":"Pathum Wan","neighborhood":"Pathum Wan","address":"PGWM+9CG, Rama I Rd, Pathum Wan, Bangkok 10330","postal_code":"10330","latitude":13.7459299,"longitude":100.533593,"status":"published","is_active":true,"noindex":false,"updated_at":"2026-06-12T09:01:43.894Z","last_checked_at":"2026-06-12T09:01:43.894Z","google_rating":3.4,"google_review_count":"64","price_range":null,"phone":"+66 63 889 9988","website":"https://www.facebook.com/firetigerbyseoulcialclub","cover_image":null,"opening_hours":{"Friday":["10AM-10PM"],"Monday":["10AM-10PM"],"Sunday":["10AM-10PM"],"Tuesday":["10AM-10PM"],"Saturday":["10AM-10PM"],"Thursday":["10AM-10PM"],"Wednesday":["10AM-10PM"]},"description":"FIRE TIGER is a bubble tea shop in the Pathum Wan area of Pathum Wan. The shop is located within Siam Center, one of Bangkok's most established shopping destinations for fashion and youth-oriented brands. The name projects energy and edge that aligns with the aesthetic profile of Siam Center and the younger consumer market driving footfall through the building. Bubble tea here is positioned as a brand-forward experience rather than a basic beverage stop. The menu reflects the character of the name with bold flavors and drinks designed to stand out visually as well as in taste. Siam Center attracts consistent traffic from shoppers and visitors alongside university students from nearby campuses. FIRE TIGER sits within that flow and serves customers looking for a drink that matches the energy of the environment. The shop handles the volume of a shopping centre format with enough variation in the menu to encourage repeat visits from regular shoppers. Toppings are a key part of the customisation and the menu supports multiple combinations to suit different preferences. Signature drinks use flavour contrasts to create a more distinctive profile than standard mass-market bubble tea chains. The overall experience is designed to feel current and worth photographing as much as drinking.\n\nThe shop is accessible from the main Siam BTS station, which makes it easy to reach from multiple parts of the city. Operating hours cover the shopping centre's daily schedule. FIRE TIGER suits customers in Pathum Wan who want a bubble tea experience that feels considered and brand-aware rather than generic.","our_take":"A brand-forward bubble tea shop inside Siam Center that suits the younger shopping crowd in Pathum Wan. FIRE TIGER delivers drinks with more personality than a standard chain offering. The visually driven menu and strong flavour combinations make it a natural stop for shoppers looking for something beyond a basic beverage.","custom_description":null,"hook":"FIRE TIGER is a bubble tea shop in the Pathum Wan area of Pathum Wan, located inside Siam Center. The shop serves a young consumer base with bold flavors and visually striking drinks suited to the energy of one of Bangkok's busiest shopping destinations. Customisation and signature flavors are central to the menu.","meta_title":null,"meta_description":null,"og_title":null,"og_description":null,"og_image":null,"twitter_card":"summary_large_image","canonical_url":null,"is_featured":false,"is_verified":false,"amenities":["Service options: Delivery","Service options: On-site services","Service options: Takeaway","Service options: Dine-in","Highlights: Great tea selection"],"property_specs":null,"features":{"Payments":{"Debit cards":true,"Credit cards":true,"NFC mobile payments":true},"Highlights":{"Great tea selection":true},"Service options":{"Dine-in":true,"Delivery":true,"Takeaway":true,"On-site services":true}},"attributes":{},"faq_items":[],"ai_generated_image":false,"street_view_image":null,"owner_uploaded_image":null,"has_real_photo":false,"image_source":"removed_pending_placeholder","image_generated_at":null,"menu_link":null,"line_id":null,"google_maps_url":"https://www.google.com/maps/place/FIRE+TIGER+-+Siam+center/@13.7459299,100.533593,14z/data=!4m8!1m2!2m1!1sFIRE+TIGER+-+Siam+center!3m4!1s0x30e29f246223b3c9:0x7a00b558a9a89f6b!8m2!3d13.7459299!4d100.533593","subscription_tier":"free","description_generated_at":null,"content_status":"approved","focus_keyword":null,"wifi_available":null,"created_at":"2026-02-20T13:19:30.782Z","owner_verified_at":null}