{"id":"e87a8f29-72df-44d8-bbcf-e322a2691111","slug":"hugs","name":"HUGs","bgm_category":"bars","category":"bars","subcategories":["Bar"],"district":"Bang Rak","sub_district":"Suriya Wong","neighborhood":"Bang Rak","address":"82 Silom 4 Alley, Khwaeng Suriya Wong, Bang Rak, Bangkok 10500","postal_code":"10500","latitude":13.7286973,"longitude":100.5328627,"status":"published","is_active":true,"noindex":false,"updated_at":"2026-06-10T16:31:22.296Z","last_checked_at":"2026-06-10T16:31:22.296Z","google_rating":4.3,"google_review_count":"74","price_range":null,"phone":"+66 96 845 0542","website":"https://www.facebook.com/nessofficialTH","cover_image":null,"opening_hours":{"Friday":["7PM-2AM"],"Monday":["Closed"],"Sunday":["7:30PM-1AM"],"Tuesday":["Closed"],"Saturday":["7PM-2AM"],"Thursday":["7PM-1AM"],"Wednesday":["7PM-1AM"]},"description":"HUGs is a bar in the Suriya Wong area of Bang Rak. The HUGs name signals a warm and welcoming bar identity, positioning the venue as an approachable social space rather than a formal or concept-driven bar. A bar name centered on an affectionate concept creates a memorable identity that communicates inclusivity and a relaxed atmosphere. Suriya Wong is a sub-district within Bang Rak in the Silom and Surawong zone of central Bangkok. With 74 reviews, the bar has established a following in a district that has a diverse bar and entertainment inventory covering multiple formats and audiences. A welcoming bar in the Surawong zone of Bang Rak serves the mixed professional and entertainment community in Bangkok's most active central bar district. The HUGs identity is well-suited to attracting the guest who values atmosphere and social warmth over concept or format specificity.\n\nThe bar draws from the Suriya Wong and Bang Rak community alongside the broader Bangkok bar audience that seeks welcoming and atmosphere-focused venues. A warm-identity bar in the Silom and Surawong zone benefits from the high foot traffic in one of Bangkok's most active central nightlife districts. Bang Rak has a concentrated mix of professional residents alongside hotel guests and entertainment district visitors who represent a broad evening audience. Early evening hours draw the Bang Rak professional and Surawong resident crowd. Late evening hours bring the entertainment district and broader Bangkok nightlife audience. The 74-review count confirms a consistent following for the welcoming bar format in a high-competition district. HUGs earns its position through the warmth of its identity in a district where many bars compete on format and concept.","our_take":"HUGs is not a concept bar or a craft bar or a rooftop bar. It is a bar where the identity is warmth and the promise to the guest is that they will feel welcome. That is a specific and underrated bar identity in the Bang Rak and Surawong zone where many venues compete on format or spectacle. The Silom and Surawong zone has enough foot traffic to make 74 reviews a genuinely strong count for a welcoming bar.","custom_description":null,"hook":"HUGs is a bar in the Suriya Wong area of Bang Rak. The HUGs name signals a warm and welcoming bar identity, positioning the venue as an approachable social space in an active bar district. Bang Rak is a central Bangkok district covering the Silom and Surawong zone. Over 74 reviews confirm a consistent following in this high-competition district.","meta_title":null,"meta_description":null,"og_title":null,"og_description":null,"og_image":null,"twitter_card":"summary_large_image","canonical_url":null,"is_featured":false,"is_verified":false,"amenities":["Gender-neutral toilets","Toilet","Wi-Fi","Service options: Dine-in","Offerings: Alcohol","Offerings: Beer","Offerings: Cocktails","Offerings: Dancing","Offerings: Food","Offerings: Happy-hour drinks","Offerings: Happy-hour food","Offerings: Spirits","Offerings: Wine","Dining options: Seating","Dining options: Table service","Highlights: Great beer selection","Highlights: Great cocktails","Highlights: Karaoke","Crowd: Groups","Crowd: Tourists","Crowd: Transgender safe space"],"property_specs":null,"features":{"Crowd":{"Groups":true,"Tourists":true,"Transgender safe space":true},"Payments":{"Debit cards":true,"Credit cards":true,"NFC mobile payments":true},"Planning":{"Accepts reservations":true},"Amenities":{"Wi-Fi":true,"Toilet":true,"Gender-neutral toilets":true},"Offerings":{"Beer":true,"Food":true,"Wine":true,"Alcohol":true,"Dancing":true,"Spirits":true,"Cocktails":true,"Happy-hour food":true,"Happy-hour drinks":true},"Atmosphere":{"Cosy":true,"Casual":true,"Trendy":true},"Highlights":{"Karaoke":true,"Great cocktails":true,"Great beer selection":true},"Accessibility":{"Wheelchair-accessible car park":false,"Wheelchair-accessible entrance":false},"Dining options":{"Seating":true,"Table service":true},"Service options":{"Dine-in":true}},"attributes":{},"faq_items":[],"ai_generated_image":false,"street_view_image":null,"owner_uploaded_image":null,"has_real_photo":false,"image_source":"removed_pending_placeholder","image_generated_at":null,"menu_link":null,"line_id":null,"google_maps_url":"https://www.google.com/maps/place/HUGs/@13.728697299999999,100.5328627,14z/data=!4m8!1m2!2m1!1sHUGs!3m4!1s0x30e29f294d128d07:0xe3adfbbabca82b84!8m2!3d13.728697299999999!4d100.5328627","subscription_tier":"free","description_generated_at":null,"content_status":"approved","focus_keyword":null,"wifi_available":true,"created_at":"2026-02-20T13:24:07.992Z","owner_verified_at":null}