{"id":"0903f7ca-b635-4f3a-8ecd-f9944cafb853","slug":"nam-phrik-nittaya","name":"Nam Phrik Nittaya","bgm_category":"shopping","category":"Asian Grocery Store","subcategories":["Asian grocery store"],"district":"Bangkok Noi","sub_district":"Arun Amarin","neighborhood":"Bangkok Noi","address":"111/4 Borommaratchachonnani Rd, Arun Amarin, Bangkok Noi, Bangkok 10700","postal_code":"10700","latitude":13.7827614,"longitude":100.4727138,"status":"published","is_active":true,"noindex":false,"updated_at":"2026-06-01T08:27:09.270Z","last_checked_at":"2026-06-01T08:27:09.270Z","google_rating":4.2,"google_review_count":"228","price_range":null,"phone":"+66 2 884 9433","website":null,"cover_image":null,"opening_hours":{"Friday":["10AM-6PM"],"Monday":["10AM-6PM"],"Sunday":["10AM-6PM"],"Tuesday":["10AM-6PM"],"Saturday":["10AM-6PM"],"Thursday":["10AM-6PM"],"Wednesday":["10AM-6PM"]},"description":"You walk into a working kitchen that also sells what it makes. Six house-made curry pastes sit ready: green, red, panang, massaman, yellow, chili oil. Made the same way since 1964.\n\nStaff portion by weight and package your choice in leak-proof tubes designed for transport without mess. The Pinklao branch is one of five locations across Bangkok and Nonthaburi, anchored by two original shops in Bang Lamphu where the family recipe first built its name. HACCP and BRCGS certification confirm the production meets international food safety standards.\n\nThe matsaman and nam phrik phao anchor the shop's reputation, but the full paste range covers the Thai curry spectrum: the bright heat of green, the mellower red, the peanut-rich panang, the warming spice of yellow kari, and the smoky chili-in-oil base that doubles as a condiment. Each paste carries decades of refinement in the balance between herbs, chilies, and aromatics, a formula the family spent years perfecting before the first shop opened in 1964. Beyond raw pastes, the shop also stocks prepared curries and other ready dishes, so you can take home a finished meal if cooking from scratch isn't the plan.\n\nThe brand does not offer online ordering or delivery. Visit in person during 10AM to 6PM hours. If you're new to Thai curry-making, start with the massaman and red pastes.","our_take":"If you cook Thai at home, start here. The matsaman paste is the one to try first; it's what built the brand's reputation across five decades. Staff portion by weight and seal everything in leak-proof tubes so the ride home doesn't stain your bag. Beyond pastes, the shop stocks prepared curries and ready dishes for same-day meals.","custom_description":null,"hook":"Family-run Thai curry paste specialist operating since 1964. The Pinklao branch stocks the full range of house-made pastes (massaman, panang, green, red, yellow, chili oil) sold by weight and packaged in leak-proof tubes for transport. Also carries prepared curries and ready dishes.","meta_title":null,"meta_description":null,"og_title":null,"og_description":null,"og_image":null,"twitter_card":"summary_large_image","canonical_url":null,"is_featured":false,"is_verified":false,"amenities":["Highlights: Great produce"],"property_specs":null,"features":{"Payments":{"NFC mobile payments":true},"Planning":{"Quick visit":true},"Highlights":{"Great produce":true}},"attributes":{},"faq_items":[],"ai_generated_image":false,"street_view_image":null,"owner_uploaded_image":null,"has_real_photo":false,"image_source":"removed_pending_placeholder","image_generated_at":null,"menu_link":null,"line_id":null,"google_maps_url":"https://www.google.com/maps/place/Nam+Phrik+Nittaya/@13.7827614,100.4727138,14z/data=!4m8!1m2!2m1!1sNam+Phrik+Nittaya!3m4!1s0x30e299881d3323d9:0x72a1cdb227d71de5!8m2!3d13.7827614!4d100.4727138","subscription_tier":"free","description_generated_at":"2026-06-01T08:27:09.017Z","content_status":"pending","focus_keyword":null,"wifi_available":null,"created_at":"2026-02-20T13:24:16.622Z","owner_verified_at":null}