La Brioche by Novotel Bangkok on Siam Square

Restaurants · Pathum Wan

44 Siam Square Soi 6, Khwaeng Pathum Wan, Pathum Wan, Bangkok 10330

Rated 4.8/5 from 234 reviews.

Data checked on 19 June 2026.

Order the brioche bread if you want the signature. The seasonal menu is worth tracking; the confectioners follow international trends and the desserts pull from French, Japanese, and Thai influences without defaulting to fusion clichés. Come between 6PM and 8PM for 50% off selected items. That discount window turns the pastry case into one of the better-value dessert stops in the Siam area.

You step off the escalator into the Novotel lobby and the pastry case is directly ahead. The space channels a Champs-Élysées aesthetic without the formality: small tables, Parisian cafe chairs, and a counter displaying croissants, Danish pastries, and seasonal cakes under glass. The room operates as both a walk-in patisserie and an all-day brunch spot for hotel guests and Siam shoppers cutting through.

The bakery opened in 1988. The brioche bread is the signature, with croissants baked fresh daily alongside it.

The dessert menu rotates seasonally. The confectioners work from a French pastry base but shift toward Japanese precision or Thai flavours depending on what international trends they are tracking that quarter. The lineup changes every couple of months, so the case in June looks different from what returns in September. Custom cakes are handled by a Master Baker on-site and require advance orders placed through the hotel reservation line. The cookie selection includes a KitKat soft cookie with chocolate ganache layers. Beverages range from traditional espresso-based drinks to curated tea infusions, and the tea selection is more developed than most hotel bakeries maintain. Brunch service runs all day within the 8AM to 8PM operating window, with no mid-afternoon closure.

The discount structure is the practical detail worth knowing: 50% off selected pastries and desserts from 6PM to 8PM daily. That timing compresses demand slightly, so the counter area fills with office workers and students in the early evening. The lobby location means zero natural light, and the noise level rises when the hotel reception desk is busy. If you want a quiet visit, aim for mid-morning on a weekday.