POP MART centralwOrld
388 Ratchadamri Rd, Pathum Wan, Bangkok 10330
The blind box format is the entire point. You buy a sealed box, you open it at home, you discover which variant you pulled. If you are hunting a specific Labubu or chasing the secret figure in a series, prepare to buy multiple boxes and trade duplicates.
You walk onto the first floor of centralwOrld and the POP MART flagship sits in the Beacon Zone, walls lined with sealed blind boxes organized by character series. Each box costs between 59 and 69 RMB in the brand's home market of China, translating to accessible impulse-buy pricing that funds the hunt for rare variants and hidden figures.
The brand launched in Beijing in 2010 under founder Wang Ning, pivoting fully to designer toys by 2014 when it introduced Molly, the character line designed by Hong Kong artist Kenny Wong that became the company's first breakout series. The centralwOrld store stocks that original Molly line alongside newer franchises: Labubu (designed by Belgium-based artist Kasing Lung), SKULLPANDA (by mainland Chinese artist Xiong Miao), plus Hirono, Dimoo, Crybaby, and rotating limited releases like THE MONSTERS Constellation Series. The mystery-box format creates what researchers call artificial scarcity, which is why collectors return weekly to chase completion and why second-hand rare pulls trade for 10 times retail or more on resale platforms.
The store layout separates series into dedicated zones, so you browse by character rather than by price or theme. Open a box in-store if you want instant gratification, or take it home sealed if you prefer the ritual unboxing. The fun lives in the randomness: standard series include 12 regular figures plus one secret hidden variant, and the odds are weighted so the secret stays genuinely hard to pull.
The brand operates within centralwOrld's 10 AM to 10 PM daily schedule, so late-night box-opening sessions happen at home, not in the mall. If you are new to the blind box world, start with a single-series purchase rather than mixing lines, because completing one set of 12 regular figures plus the hidden chase variant gives you a focused collecting arc instead of scattered duplicates across unrelated franchises.