Smith & Co. (Chidlom)
1st floor, The Mercury Ville Chidlom, 540 Phloen Chit Rd, Lumphini, Pathum Wan, Bangkok 10330
Smith & Co. earns its place in the Chidlom dining scene by committing to a focused premise: American-Italian food where the fundamentals, buns baked in-house, pasta made from scratch, do the work rather than a sprawling menu. The NYC diner reference is not a gimmick here. The warm, vintage atmosphere makes this a better fit for a relaxed group lunch than a quick solo grab.
The Mercury Ville building is hard to miss. Its iconic red, loft-style design stands directly off Phloen Chit Road, with BTS Chidlom Station Exit 4 a short walk away. Smith & Co. sits on the first floor, inside a space the kitchen's own positioning describes as reminiscent of a classic NYC diner.
The concept is American-Italian, framed by the restaurant itself as burger and pasta alchemy. SMITH'S Burger anchors the American side: a perfectly grilled patty set into soft, slightly sweet homemade bread, customisable with pickles, salads, and fries. Handmade pasta covers the Italian half. The kitchen's stated emphasis is on meticulous preparation and fresh, high-quality ingredients applied to both sides of the menu.
The dining room carries a warm, inviting atmosphere with vintage charm. The restaurant describes the space as suitable for family gatherings and friend meetups, and the cosy layout supports that. Hours run 10AM to 10PM every day of the week, covering brunch through a late dinner window.
One practical note on parking: Mercury Ville offers three hours free on weekends and public holidays, but only 15 minutes on weekdays, extendable with shop validation. Guests driving on a weekday should factor that in; the BTS connection makes arrival on foot the simpler option during the working week.
Smith & Co. now operates a second branch at One Bangkok. The Chidlom original retains a distinct character shaped by Mercury Ville's four-floor neighbourhood-retail format rather than the newer flagship location.