APM Monaco Bangkok Central World
Unit A108, 1/F, Central World, 999/9 Rama I Rd, Bangkok 10330
APM Monaco pairs sterling-silver, pavé-set jewelry with a service structure most brands at this price point skip: a 3-year global warranty honoured at any boutique worldwide, flat 20 EUR restoration after that, and free lifetime ultrasonic cleaning. This Central World store is the brand's first in Thailand.
APM Monaco's house signature is sterling silver set with pavé cubic zirconia, worn low and close so the micro-set stones catch light from multiple angles. Creative Director Kika Prette designs four collections a year, each built around one visual world: Yacht Club in maritime motifs, Croisette in Riviera-palette enamel, Meteorites in crater-texture oxidized silver.
The brand started in Monaco in 1982, supplying craftsmanship to European jewelers, then relaunched as a standalone label in 2012 under Philippe Prette as CEO and Kika Prette as Creative Director. This Central World boutique is APM Monaco's first location in Thailand.
Every purchase carries a 3-year global warranty, redeemable at any APM Monaco boutique worldwide with the original invoice. Past that window, the brand restores any piece to original condition for a flat 20 EUR fee, turnaround 2-3 weeks. Ultrasonic cleaning is free for the lifetime of the piece, and older APM jewelry qualifies regardless of where it was bought.
Unit A108 sits just inside the Central World ground floor: enter from Rama I Road, take the first escalator down to L1, boutique is on the left before the central atrium. Under three minutes from the BTS Chit Lom link bridge.
Stock on specific collection pieces can vary week to week, so calling ahead on +66 80 073 5043 is worth it before a special trip. Open daily 10AM-10PM.