POP MART (ICONSIAM)
7th Floor, 299 Charoen Nakhon Rd, Khlong Ton Sai, Khlong San, Bangkok 10600
This is the flagship to visit if you collect designer toys. The MEGA Zone alone houses scale pieces you will not find at smaller POP MART branches, and the Thailand-limited LABUBU Long-tail Boat figure is worth the trip. Come for exclusives, stay for the café.
You step off the escalator on ICONSIAM's 7th floor and the two-story CRYBABY riding an elephant marks the entrance. The space runs 760 square meters, making this the largest POP MART store globally, and the layout splits into dedicated zones: the MEGA Zone for oversized collectibles, a blind box wall where you pick your series, and the POP BEAN section for smaller vinyl figures.
The 4-meter MOLLY in traditional Thai costume stands on the riverfront terrace, designed by Kenny Wong, and serves as the store's visual anchor. Inside, the second floor incorporates Rubik's Cube geometry and Thai architectural motifs into the display fixtures, and the POP MART Café occupies part of this level. The café is the brand's first outside China and runs in collaboration with Greyhound Cafe.
Thailand-exclusive figures include the MOLLY Thailand edition, LABUBU riding a long-tail boat, Crybaby in a tuk-tuk, and the POP BEAN Crybaby Baby Born Series Set. These do not appear in other markets. The blind box area stocks the rotating global series alongside these regional releases, so collectors hunting specific characters will find both the international drops and the Bangkok-only editions in one visit.
The store operates within ICONSIAM mall hours, 10:00 AM to 9:30 PM daily. Plan around this if you are coming late, as the mall closes earlier than standalone retail in some Bangkok districts. The sheer floor space means browsing takes longer than a quick stop, particularly when new series launch and the blind box section draws crowds.