Victoria Arduino Official Store
29 Sukhumvit 33 Alley, Khlong Toei Nuea, Watthana, Bangkok 10110
For working baristas, coffee shop owners, or anyone seriously considering professional equipment, this is one of the most useful stops in Bangkok. The machines on the floor, including the Black Eagle Maverick, are competition-grade kit that most cafes only have one of. The weekday-only schedule signals that the primary audience is trade, not walk-ins, which is worth knowing before you make the trip.
The Victoria Arduino Official Store occupies a two-storey space in Sukhumvit Soi 33, operated by Aroma Group as the brand's dedicated experience centre for Thailand. It opened on May 7, 2024, making it a recent addition to the Watthana coffee scene. The setup functions simultaneously as a showroom, retail point, and training ground for specialty coffee professionals across the country.\n\nVictoria Arduino has been building espresso machines since 1905, when Pier Teresio Arduino founded the company in Turin, Italy. The brand is now part of the Nuova Simonelli Group and has over a century of documented innovation behind it, from the 1910 dual-tap patent to the heat-exchanger machines of the 1950s. That heritage gives the Bangkok showroom a specific weight: the equipment on display is not lifestyle merchandise but working professional tools.\n\nThe flagship machine here is the Black Eagle Maverick, which features T3 Genius temperature management technology and is the machine of choice on the World Barista Championship circuit. The opening day in 2024 included a live extraction session by Dawn Chan, a 2023 WBC finalist, who brewed Best of Panama beans on the Maverick. Also present was Lauro Fioretti, Victoria Arduino's Product Manager and WBC Representative. Those are not marketing names.\n\nThe Eagle Tempo, running NEO technology, rounds out the core lineup alongside grinders and supporting equipment. Visiting gives buyers and baristas the chance to compare machines in real extraction conditions rather than from a spec sheet.\n\nOne practical caveat: the store operates Monday through Saturday, 8:30 AM to 5 PM, and is closed Sundays. Those hours are firmly trade-facing. If you are coming specifically to try the machines rather than to purchase, calling ahead on +66 63 231 0312 to confirm walk-in access is the sensible move.