UFM Fuji Super (Branch 2)
79/79, 79/80, 79/97 พร้อมพงษ์ 79/109 Soi Sukhumvit 39, Khlong Tan Nuea, Watthana, Bangkok 10110
UFM Fuji Super Branch 2 is the Phrom Phong-area anchor for Bangkok's Japanese community and a reliable source for anyone cooking Japanese food seriously. The depth of stock, from fresh fish and Japanese-variety vegetables to specialty pantry items and sake, puts it well beyond a novelty import shop. Worth the detour from almost anywhere in the Sukhumvit corridor.
UFM Fuji Super has built its reputation as Bangkok's most trusted Japanese grocery destination, and Branch 2 on Sukhumvit Soi 39 sits in the neighborhood that best reflects its core audience. The streets around Soi 39 and the nearby Phrom Phong BTS station are home to a dense concentration of Japanese restaurants, izakayas, and the residential community that supports them. The supermarket feeds both.
The fresh fish selection is a consistent draw. Cuts are prepared with Japanese kitchen standards in mind: sashimi-grade options, precise portioning, and a counter that stocks varieties rarely available elsewhere in Bangkok. The produce section extends the theme, carrying Japanese cucumber varieties, shiso, gobo, mitsuba, and other vegetables that form the backbone of home cooking in Japan but rarely appear in general Bangkok supermarkets.
Pantry depth is a genuine strength. Miso selections span multiple producers and styles. The sake and Japanese beverage aisle covers both everyday drinking bottles and higher-grade options suited for cooking and gifting. Natto, a notoriously difficult ingredient to source fresh, is available here in multiple brands. Snack aisles carry current Japanese convenience store staples alongside the classics.
Bento and ready-made sections offer prepared Japanese meals for shoppers who want a quick, authentic lunch or dinner without cooking. The quality aligns with the store's overall standards rather than a supermarket afterthought.
For Bangkok's Japanese expat community, this branch functions as a genuine food lifeline, providing the ingredients needed to cook at home without substitution. For non-Japanese residents cooking Japanese food, the range removes the usual compromises. BTS Phrom Phong is the closest station, and the Soi 39 address puts the branch within easy reach of the broader Sukhumvit residential corridor.