Shinsen Fish Market

Restaurants · Watthana

149 Tops Food Hall 1 Soi Sukhumvit 39, Khlong Tan Nuea, Watthana, Bangkok 10110

Rated 4.2/5 from 1563 reviews.

Data checked on 4 June 2026.

Order the crab roe fried rice. The market-meets-restaurant format lets you point at what you want and decide how it arrives at your table, and the 10 different dining zones mean you can eat at a counter in front of the cooking stations or claim a table in the glossy black dining room. The giant river prawns are worth the splurge.

The seafood sits on ice. You walk past live taraba crab, king lobster, scallops still in the shell, and sea urchin before you reach the order counter, where staff will ask how you want your selection cooked: sushi-style raw, in a shabu shabu pot, grilled, or steamed. Point at what catches your eye. The model borrows from Taipei's Addiction Aquatic Development, a wholesale and retail fish market that supplies most of the seafood here, and the choose-and-cook format means you decide both the protein and the preparation. The crab roe fried rice is the signature dish, with crab roe folded through jasmine rice, egg, and spring onion for a result that tastes richer and more textured than standard Thai fried rice. Giant river prawns come grilled or as sashimi depending on the size that day, and fresh fish, premium beef cuts, cheese, and cold cuts round out the market selection so you are not locked into seafood alone.

The dining floor divides into 10 zones. Counter seats face the cooking stations on the ground level, and the general dining area spreads across both floors in glossy black finishes. Private dining rooms are available for larger groups.

The venue sits inside Tops Food Hall on Soi Sukhumvit 39, roughly 0.92 kilometers from Phrom Phong BTS. Street parking on the soi fills quickly after 6 PM. Reservations go by phone on +66 96 651 2922, and the kitchen runs until 1 AM every night, making this one of the few full-service Japanese seafood options in the neighborhood that stays open past midnight.