Sushi Juban Asok Branch
120, 26 Soi Sukhumvit 23, Khlong Toei Nuea, Watthana, Bangkok 10110
Order the 1,800 baht Juban Omakase at the counter on your first visit. That tier is the sweet spot for tasting Chef Kobayashi's pacing without committing to the 4,050 baht Spring set, and the counter is where you watch the work happen rather than the second-floor private rooms. Reserve ahead through the website or LINE @juban.
You take a stool at the 17-seat counter, the chef is already at the cutting board, and the first piece arrives before the menu is closed.
Chef Yoji Kobayashi runs the kitchen with more than thirty years of sushi work behind him. The omakase format is a ladder. Sushi Omakase opens the lunch service at 960 baht, Juban Omakase sits at 1,800 baht, Takumi at 2,700 baht, Spring at 4,050 baht, and Premium Spring tops the list at 7,000 baht. Each tier adds course count and ingredient grade rather than swapping the format. The fish is imported from Japan and the menu blends traditional Edomae technique with contemporary plating choices.
Seventeen counter seats face the chef directly. Three private rooms sit on the second floor for groups who want a closed table, but the counter is where the pacing of the meal makes sense.
Service runs daily from 11:30 AM to midnight, and free parking is available in the Young Place building basement nearby. Reservations are recommended in advance, especially for the higher-tier sets. Book through the website or LINE Official @juban, since walk-in counter availability past 7 PM is the exception rather than the rule.
This is one of six Juban Group venues in Bangkok (alongside Sushi Juban Takumi Thonglor, Sushi Juban Phayathai, Sushi Kappo Juichi, Soba Juban with Rokkaku Asok, and The Bar Italian Thonglor). The Asok counter is the group's flagship sushi room. Come solo, sit at the counter, order the Juban tier, and let the chef set the rhythm.